62 years old, 40 million annual salary! Why did Jordan choose to make a comeback? It's also to blame the young ones for not being angry!

Michael Jordan signed NBC with an annual salary of 40 million and will be a guest commentator next season.

Joe's commentator salary will surpass Tom Brady ($37.5 million) as the highest-paid sports commentator on active duty.

First of all, Jordan is not a full-time commentator, but participates in NBC's NBA broadcasts as a "staff writer", mainly responsible for recording tactical analysis videos before the game or in the middle of the game, and the work form is flexible.

NBC has hired Anthony as a studio commentator and Jamal Crawford as a game analyst.

The god of basketball is back in the world.

After he retired, the main hit was a low-key.

Although fans have complained a lot about the various operations he had in charge of the Wasps, God is God, and he has not asked about the affairs of the rivers and lakes over the years, let alone participated in the GOAT controversy.

He has repeatedly stressed that "players from different eras cannot be directly compared" to avoid getting bogged down in controversy.

Moreover, Jordan refuses to actively shape his personal image through social platforms.

The ceremony of the 75th National Congress of the NBA, he was late, and he didn't even participate in the group photo, it is said that he went to see the rally...

But according to Wade and Anthony's recollections, when Jordan entered the passage, the originally noisy backstage was instantly quiet, and the stars collectively watched the legend.

Even in the documentary "The Last Dance", he only spoke to a limited extent in the way of looking back on history, so as to avoid falling into contemporary public opinion controversy.

So here's the question:At the age of 62, why did he choose to return at this point in time?

It's not just a matter of "giving too much", Nike's dividends to Jordan alone are already sky-high.

You have to understand the background of the cooperation: NBC joined forces with Amazon and ESPN and signed with the NBA$76 billion in 11 yearswill begin broadcasting NBA games in the 2025-2026 season.

This is the first time in 23 years that NBC has regained the NBA broadcasting rights since 2002.

The NBA is the most successful basketball league in the world, and the league broadcasts contracts for several different periods.

First, there were three agreements with NBC, 601 million in 1989, $892 million in four years, and $1,616 million in four years in 1997.

Then there's Amusement & Sports Television, Time Warner's cable sports channel.

ESPN, which is more familiar to Chinese fans, has also signed three agreements with the NBA, in 2002, 4 billion for 6 years; in 2008, 7.4 billion in 8 years; In 2016, 24 billion in 9 years.

That is to say:NBC broadcast NBA games from 1990 to 2002, covering Jordan's peak days when he led the Bulls to two triple-winning championships.

Its classic broadcast footage and iconic theme song "Roundball Rock" have become a common memory for a generation of fans.

"Roundball Rock" is a classic piece of music that is closely related to the history of the NBA, especially the career of Michael Jordan.

Composed by composer John Tesh in the 1990s, the track was first widely known as the theme music for NBA games broadcast on NBC television, especially in the glory days of the Chicago Bulls and Jordan.

After announcing that NBC had regained the NBA broadcast rights, it not only added Jordan as a "special contributor" to the commentary lineup, but also announced that it would reboot "Roundball Rock" as the official theme song for the new season.

For old fans, the feelings are full, and when the familiar melody sounded again, the DNA of that young Jordan had to be churned again.

In the 1998 Finals Bulls vs. Jazz showdown, the song and Jordan's "Last Shot" became a historical classic.

From a business point of view, this cooperation is definitely a win-win.

Jordan needs to breathe life into the business layout.

For NBC, Jordan is the golden sign.

Even we ordinary fans know that the current NBA is in a low period of traffic.

This year's top four, the Knicks, Pacers, Thunder, and Timberwolves, really lack attention.

This reflects that in recent years, the NBA has not been as much as it used to be, and the new façade players have not taken up James's class, and the ratings have been declining, and the Lakers have plummeted by 38% after they are out.

Traffic is "money".

From the alliance to the rights-holding broadcaster, it is impossible to sit still.

What should the younger generation do if they don't compete? The usual method is "feelings".

Since you are engaged in feelings, inviting the god of basketball out is the most shocking.

The last time NBC broadcast the NBA, Jordan was still dominating the league with his step-back jumper.

Master Qiao came out of the mountain at this time, and he was able to inject new vitality into the commentary seat with his own charm and attract the audience to return.

It's a ruthless move.

In Lillard's words:"That's a man who shines."

We always say that Jordan is the god of basketball, why is he great? It's not just basketball.

Jordan appeared in the modern media era, and the NBA successfully opened up the global market through Jordan, making basketball truly a worldwide sport.

His own expression is:"It's not how many points I score, it's how many people fall in love with basketball because they watch me play."

For old fans, this sentence carries too much weight.

In the commercial field, the AJ series of sneakers has created amazing commercial value and become a cultural symbol.

The players now can make so much money, thanks to this person.

Go back in time to the career of Joe God.

The first comeback to save the Bulls, once again brought three consecutive championships.

The second comeback was with the Wizards, and it was the afterglow of the setting sun.

The third comeback, a different identity.

Great stars can't coach well because: "How easy is this, you can't even learn it?" ”

Great stars can't do a good job of commentary, often because: "Real food, you can't even shoot this?" ”

I hope that in the post of commentator, we can hear Jordan's comments like this in the future:

"It's just a double bag, it's a good opportunity!"

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