Dragon Emperor, Sanlu and other anchors jumped to three schemes, how many unknown reasons are hidden behind this?

Recently, the SLG live broadcast circle has set off a "job-hopping turmoil", and the well-known anchor Dragon Emperor of "The Shore of the Land" suddenly started broadcasting in the live broadcast room of "Three Kingdoms: Plotting the World", and also pulled up Broken Sword, Sanlu and other leading local anchors to chat with the microphone. This late-night tea party across camps unexpectedly unveiled the survival status quo of the undercurrent of the SLG anchor circle, and also made the 1,000-service festival of "Three Kingdoms: Conquering the World" a major focus of the game circle. As a melon-eating crowd, we might as well peel off the surface and see what good melons are hidden in this anchor migration tide.

As the head anchor who has been deeply involved in the soil for many years, they have witnessed the most glorious period of the SLG category, but they have to face the reality of shrinking creative incentives and lack of content innovation. When feelings can't be cashed into bread, anchors naturally have to find a new habitat.

But anchor migration is not simply "generating electricity for love". The olive branch thrown by Sanmou this time can be called luxurious: the Qianfu creator incentive plan directly smashed a prize pool of 200,000 yuan, and with the annual big members of station B, traffic support and other resources, it can be called a through train for small and medium-sized anchors to "get rid of poverty and become rich". What's more, scarce rights and interests such as the exclusive naming rights of the new server can not only satisfy the vanity of the anchor, but also transform into real fan cohesion.

The design of Sanmou's 1,000-service activity can be called a textbook-level case of SLG category operation. The battle for the "Thousand Costume Hegemony" that started on May 8 will break through the dimensional wall with physical rewards such as Thousand Costume Limited Gold Notes, transforming the glory of the virtual world into touchable collectibles. And new players log in to receive the benefits of 125 draws, which directly hits the pain point of "card drawing anxiety" in the SLG category - when other games are still testing the water with the first charge of 6 yuan to send generals, Sanmou will give you a whole big one.

But what really makes the anchors excited should be the "server name co-creation" plan. This gameplay cleverly delegates the right to create content to players, and streamers can design exclusive server names with fans, which is equivalent to getting a "private custom server" at zero cost. While other games are still using the guild system to maintain the community, Sanmou has used UGC co-creation to build a closer player ecosystem.

In the mechanism design of Sanmou, we can see the precise operation of the SLG category on the player's pain points. The automatic paving and return to the city function liberates the player's repetitive labor, and the configuration of the novice period of 100 consecutive draws + double gold generals directly cuts the long early stage of the traditional SLG "holding resources-accumulating generals-opening wasteland". What's even more subversive is the rejection of resource sales, acceleration props and VIP privileges, and the use of the mechanism of 20 guaranteed orange generals to bring the probability game back on the right track of strategic confrontation.

This design idea is essentially a complete liquidation of the chronic disease of the SLG category. When peers are still using the routines of "liver degree for retention" and "krypton degree for value", Sanmou chooses to use subtraction to do addition: simplifying the cumbersome cultivation line is not the same as reducing the depth of the strategy, but allows players to focus on the real tactical game.

This anchor job-hopping incident reflects the generational change of SLG's player base. Veteran players may remember the fear of being dominated by the "demolition team", but the new generation of players is clearly saying no to the logic of "you can get stronger with money". The slogan of "strategy determines everything" put forward by Sanmou just stepped on the rigid needs of Gen Z players for fair competition. After all, who doesn't want to write the legend of the Three Kingdoms with real strategy on a fair sand table?